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PPM Passport Training Program
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Learn more about this popular new training program for agencies. It is a series of advanced sessions that put agencies on the road to successful media planning and buying with PPM ratings. |
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Posting for Markets Converting from Diary to PPM™ Measurement
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During the transition of markets from Diary to PPM measurement, there have been many questions regarding the best practices for posting. Arbitron recognizes posting is a topic that will be determined by the radio industry and its buyers and sellers.
Read here for recommendations on how to work with pre-currency and currency data during the switch over to PPM measurement. |
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Survey & Market Info
Resources
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