Winter 2012
Fall 2011
Summer 2011
Spring 2011
Winter 2011
Fall 2010
Summer 2010
Spring 2010
The Hispanic Diarykeeper Language Report, available only via Arbitron's Web site, provides information about the language orientation of the Hispanic in-tab sample in the quarterly Radio Market Reports (RMR) for Hispanic-controlled Metros. (Hispanic-controlled Metros have a Persons 12+ estimated population that is at least 10 percent Hispanic, or a Persons 12+ Hispanic population of at least 75,000.)
The Language Report delineates the Total Persons 12+ Metro rank and population for each qualifying market, and the Hispanic percentage of each population. The absolute "Hispanic P12+ In-Tab" and the percentages of "Hispanic P12+ In-Tab" who said they primarily speak Spanish or English are also reported.
Report users should note that the percentage reported for each language group applies only to the Arbitron Hispanic in-tab sample and may not reflect the language mix of the entire Hispanic population in each market.