Understanding and Using Radio Audience Estimates (Purple Book)

Understanding and Using Radio Audience Estimates is a great companion for professionals who work with Arbitron Diary or PPM™ data. This PDF guide describes the many ways to get maximum value from your Arbitron radio ratings…plus, it’s been updated for 2010!

Note: Arbitron eBook clients have direct access to Understanding and Using Radio Audience Estimates on the secure customer site, my.arbitron.com.

 

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Last updated: 12.14.09