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Arbitron Product Sampling Study

This study evaluates the effectiveness of product sampling as a marketing and sales tool. The study demonstrates product sampling reach and composition, measures consumer engagement with product sampling and estimates product sampling influence on the short- and long-term lift in sales. The study also discusses product sampling as a marketing strategy for acquiring new customers, growing product market share and building loyalty among existing customers. Download the study.

Learn more about Arbitron Custom Research opportunities.

How Arbitron Out-of-Home can help...

Through powerful local market consumer data like Scarborough, Arbitron Out-of-Home can boost your revenues by helping you to:

Win new business

For example, show prospects that the types of people who are exposed to Out-of-Home media are the same types of people who patronize their businesses.

Strengthen client relationships

For instance, outline the roads on which your clients' customers, as well as their competitors' customers, travel.

Secure a bigger piece of the media budget

For example, analyze the time spent commuting versus the percentage of commuters who don't read newspapers.

Pull it all together with software

In addition, Arbitron's powerful software services can help you pull this useful information together into friendly, easy-to-understand charts and graphs.

Custom Research: Get answers to your unique sales challenges

In addition to our syndicated services, Arbitron Out-of-Home also offers a wide range of custom research solutions to help you achieve your goals. Study options range from customized runs of syndicated data to recontact or oversample studies to full-scale stand-alone research projects—and just about everything in between. Read more about Arbitron Custom Research.