Posting for Markets Converting from Diary to PPM™ Measurement

During the transition of markets from Diary to PPM measurement, there have been many questions regarding the best practices for posting. Arbitron recognizes posting is a topic that will be determined by the radio industry and its buyers and sellers.

Read here for recommendations on how to work with pre-currency and currency data during the switch over to PPM measurement.

Your R.O.I. Toolkit for Selling the Advantages of Radio with PPM Service

For advertisers and agencies, it's all about Return On Investment. And with the Portable People Meter, radio can demonstrate in new ways how efficient it is at reaching consumers. In fact, You Can't Spell Radio Without R.O.I.

This toolkit will help you spread the message with an array of marketing materials. Download your R.O.I. Toolkit materials today.