Recorded introductory classes such as PPM 101 (also in Spanish), PPM 201, background materials on the PPM system and step-by-step instruction on using PPM Analysis Tool™ software are available at www.ArbitronTraining.com.
Interactive, Web-based courses are available every week. PPM training specialists will cover the basics, use real-world examples and answer questions in these hour-long classes. Advance registration is required as class size is limited.
During this session, attendees will review and be introduced to terminology and PPM methodology. Additionally, we will explore the change in ratings and discuss the impact of the data in the market. (60 min) Register now
This course provides an introduction to the unique reports and details of the Arbitron PPM software for radio account managers and research directors. Register now
This course will provide insight on how the PPM data will impact the selling and buying process of radio. With new methodology, there may be shifts in listening for radio station formats. Additionally, there will be a discussion focusing around CPP & scheduling. Register now
With this new methodology comes changes. Join us while we review the changes of electronic measurement, as presented to agencies. This presentation is geared toward specific changes agencies may see while reviewing PPM data, what the changes mean and how they impact media buying. Register now
During this session, attendees will be introduced to terminology and methodology for Programmers & Marketing. We will also explore differences between diary and PPM programming with findings from Houston and Philadelphia and beyond. Register now
During this session, attendees will be introduced to terminology and methodology for Programmers & Marketing. Software training on Trends, Audience Flow, Source & Destination and Duplication reports. Register now
During this session, attendees will be introduced to the unique details of the PPM Analysis Tool Scheduler. Attendees will be shown how to use the Scheduler effectively and efficiently. Register now
For non-commercial stations only! Attendees will be introduced to terminology and PPM methodology. Additionally, we will explore the change in ratings, discuss the impact of the data in the market and how this affects non-commercial radio stations. Register now
This new training program is a series of advanced sessions that put agencies on the road to successful media planning and buying with PPM ratings. Upon completion of travels around the world of PPM, attendees will:
Download the brochure, visit www.ArbitronTraining.com or contact your Arbitron Account Representative today to find out how to begin your journey.
With this new methodology comes change. Join us while we review the changes you may see while reviewing PPM data, what they mean and how this may impact your media buying. Register now
Get the basics with this course and learn about Arbitron’s revolutionary Portable People Meter. You will find out about PPM hardware and technology, sampling, panel management and PPM audience measurements. Register now
Many PPM markets have shown “ranker compression” which has equalized stations’ranker position. This session will explore other considerations, such as Scarborough and Respondent Level Data (RLD). Register now
This course is for anyone interested in the fundamentals of reach & frequency. We will start with the basics, review the formula and then discuss how PPM is changing the understanding of radio’s reach and frequency. Register now
This session will focus on how data differences between PPM and Diary markets may impact your budget, daypart mix and media selection. Register now
This session is dedicated to reviewing some of the top concerns about PPM measurement. Many of these topics are straight from the media, such as: Does low in-tab equal low ratings? Do women wear the meter? Is ethnic listening getting lost? Register now
This session is devoted to looking at the similarities and differences between Black/Hispanic audiences and others. Discover radio’s strengths in reaching ethnic audiences and their listening habits. Register now
The focus of this session is on the PPM Analysis Tool, the only software that currently processes PPM RLD. Those who should attend are those who currently use Media Professional for RLD or if you just want to know the capabilities of RLD. Register now
PPM data allow a new level of detail analysis for sports, events and promotions. This session will review developing trends seen with the data and potential ways to use this detail in reaching your local market. Register now
PPM™ and PPM Analysis Tool™ are marks of Arbitron Inc.
Last updated: 9.23.08