Arbitron offers a number of PPM training options for radio broadcasters and ad agencies. These new brochures outline the training opportunities available. Learn more through the links below.

PPM “Learn to Earn” Training for Radio Sellers (PDF)
PPM Passport Training Program for Ad Agencies

For the first time in our 59 year history, Arbitron is changing the way we define a radio station. In addition to standard (analog) AM and FM radio, HD Radio primary or multicast stations as well as Internet streams of government-licensed stations are eligible for reporting in PPM markets, effective with the July 2008 survey.

Here are two helpful guides to explain our new policies:

• A one-page summary that you can print and post at your desk
• A detailed brochure with a start-to-finish explanation of these policies