Station Information Profiles During Crisis Situations

Here are some key points to remember about Station Information Profiles on file at Arbitron during a crisis:

• Continue to submit the SIP every survey.
• Continue to submit updates during the survey.
• Regular and special programming will not need to be submitted to Arbitron; the new Program Credit Procedures will handle this credit.
• Technical Difficulties when unable to broadcast due to transmitter and/or antenna damage can be submitted. Arbitron will then note the Technical Difficulty in the respective survey’s Radio Market Report should the station meet Minimum Reporting Standards and be reported in the book.

For more information or instruction on how to update your station’s facility information, click on Station Information on File at Arbitron. You can also call Station Relations at (410) 312-8062 and fax station updates to (410) 312-8619.