The Infinite Dial 2010: Digital Platforms and the Future of Radio

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The latest study from Arbitron and Edison Research documents the exponential growth of social media in the last couple of years among Americans of all ages. Nearly half of the U.S. population has a social networking profile and 30% of that group go to their profiles more than once a day. Among the other highlights:

• One in four Americans have listened to their iPod® or other MP3 player connected to a car stereo
• What’s more, a significant percentage of young consumers are looking forward to listening to Internet radio in their cars
• More Americans would give up television than the Internet if forced to choose
• While online audio remains very popular, there is an even bigger appetite for online video
• iPod®/MP3 penetration is now up to 44% of all Americans
• Texting is a mainstream phenomenon—three-quarters of Americans aged 12-24 text multiple times a day
• About 40% of young Americans (12-24) would listen more to FM radio if their cell phones had an FM tuner

Related Links:
The Infinite Dial 2009: Radio’s Digital Platforms (PDF)
The Infinite Dial 2008: Radio’s Digital Platforms (PDF)
The Infinite Dial 2008 Webinar: Webcast replay (Windows Media Player) and slide presentation (PDF)
The Infinite Dial 2007: Radio's Digital Platforms (PDF)
The Infinite Dial 2006: Radio’s Digital Platforms (PDF)

iPod® is a registered mark of Apple Inc.
Last updated: 4.8.10

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