From the busy highways of the northeast to the dusty desert thruways of the southwest, radio still rules the road. The Arbitron National In-Car Study, a nationwide look at commuters' in-car media activity, finds that radio is still the dominant medium for automotive travelers. Download this study to get information about how long commuters listen on their morning and evening trips, how they respond to radio programming and advertising, and more.
Download The 2003 Arbitron National In-Car Study executive summary (PDF)
Download The 2003 Arbitron National In-Car Study presentation (PDF)
Extracts from the study:
How
Hispanics Use Radio in Their Cars Find out some intriguing details about
this group that spends more time in their cars than the general population.
Satellite Radio… Who Wants It, and Why? A more in-depth look at the characteristics of commuters who are interested in satellite radio. (PDF)
News/Talk Radio: Fighting for the Front Seat Bob Michaels' presentation at the Radio and Records Talk Radio Seminar. (PDF)
Country Radio: Fighting for the Front Seat Bob Michaels' presentation at the Contry Radio Seminar. (PDF)
Related Links:
The 2009 Arbitron National In-Car Study
Average Commute Time Compare one-way commute times in 1990 and 2000 for all Arbitron markets.
The U.K. In-Car Study presentation (PDF) Arbitron Inc. and Edison Media Research look at in-car radio listening in the United Kingdom and compare it to other European markets and the U.S.