What Happens When the Spots Come On

On Average, Radio Holds Onto More Than 92% of Its Lead-In Audience During Commercial Breaks

In this groundbreaking study by Coleman, Media Monitors^SM and Arbitron, minute-by-minute PPM audience data were merged with commercial tracking data to answer such vital questions as:

• What percent of the lead-in audience stays to listen during commercial breaks?
• Which demos and dayparts are more sensitive to the length of commercial breaks?

Download What Happens When the Spots Come On study (PDF)

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