Discover the Power of Urban Radio in the PPM World in this presentation by ROI Media Solutions. Arbitron asked ROI Media Solutions to analyze the PPM data and take an in-depth look at what it reveals about the Black consumer. This request was made on behalf of the National Association of Black Owned Broadcasters and a joint industry committee of Urban Formatted Broadcasters, known as the Cummings Committee.
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Urban Radio in the PPM World: Applying Lessons Learned in Philadelphia and Houston to Planning for 2008 PPM Conversion (PDF)
See what’s happened in Philadelphia and Houston as the PPM electronic ratings replaced radio Diaries in this presentation by Joanna Douglas, National PPM Account Manager, Arbitron Inc.
Related Links:
Spanish-Language Radio in a PPM™ World